Sono stati attentamente esaminati tanti progetti diffusi in tanti anni da ISTITUZIONI e soggetti che operano nel nostro sport. Nei lavori esiste molta passione, ma mai un PROGETTO derivato da un’INDAGINE QUALIFICATA’.
Con particolare attenzione è stata esaminata l’UNICA indagine, svolta nel 2001 da qualificati professionisti della GFK/ASM – SOLVING (AGENZIA DI RICERCA, ANALISI E STRATEGIA DI MERCATO) , per conto della Federazione Italiana Nuoto, sullo “status” della waterpolo contattando oltre 1000 spettatori dal vivo e telespettatori di età compresa tra 15 e 55 anni. I risultati dell’indagine sono importanti ed ancora oggi validi in buona parte.
WATERPOLO VISION is the re-elaboration of numerous works/projects that was already requested and proposed in the past by people who work in our sport in order to have a vast knowledge of water polo’s problems and solution hypothesis.
The VISION is just a hypothesis of an “IN-DEPTH ANALYSIS” of the water polo’s STATUS, which could be useful to have knowledge and participation.
Contents could be shared, criticized, modified, improved, but have not to be considered as a negative interference of the work done by the institutions and by all the people actively involved in our sport.
We think that water polo’s rise in popularity has to take place with a work, result of a complex set of adequate knowledge, experience and professionalism.
Therefore, the VISION is a CO-WORKING hypothesis, based on a structure that supports it and a way of thinking to be followed.
During the work, there have been hypothesised SOLUTIONS oriented to obtain ECONOMIC RESOURCES useful to the FINA, to the CONTINENTAL LEGUES, and to the NATIONAL FEDERATIONS, but ESSENTIAL for the future of CLUB’s activity and for the diffusion of the practice in the BASE.
Coordinated by Gabriele Pomilio, there worked people whit important experiences in the following fields:
ATHLETES (from the Junior category to winners of the Olympic gold medal);
COACHES (from the lower categories to the conquest of important successes);
MANAGERS (from the lower categories to the conquest of Champion Cups);
NATIONAL TEAM COACHES (who won the most important titles);
COMPANY CREATORS AND MANAGERS;
COMUNICATION AND MARKETING CONSULENTS.
In the analysed works there is a lot of passion, but there has never been a PROJECT professionally defined by QUALIFIED STUDIES.
It has been examined, with particular attention, the ONLY research, made in 2001, by qualified experts from the GFK/ASM – SOLVING (AGENCY FOR RESEARCH, ANALYSIS AND MARKET STRATEGY), on behalf of the Italian Swimming Federation, about the Italian water polo “status”, contacting more than 1000 spectators and viewers aged 15 to 55 years old.
Research’s results are important and are still largely efficient.
In the WATERPOLO VISION there are indicated four interventions directed to define a hypothesis of a MARKETING PLAN which, in our opinion, should be professionally developed by a MULTINATIONAL AGENCY FOR COMMUNICATION AND MARKETING:
SPREAD the water polo practice in the 5 continents, developing it in the first ages of children and involving families and local authorities.
Make the WATERPOLO PRODUCT more attractive, looking after the HABITAT formats of the events, the IMPRESSIVENESS of the game, the matches’ TELEVISION BROADCASTING and considering other INTERVENTIONS and ELEMENTS which go beyond the game.
INVOLVE the MEDIA developing also the countless forms of communication (web platforms), in order to show water polo’s “GREAT BEAUTY” to as many consumers as possible.
PROPOSE the WATER POLO PRODUCT to multinational, national and local SPONSORS, involving them not only to raise ECONOMIC RESOURSES, but to make them aware of our sport, too.